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> A New Box
сообщение 20.3.2020, 2:13
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Jewelry retailer Pandora, a brand pandora charms sale that’s been tarnished by declining sales, today revealed how it plans to draw shoppers back to its U.S. stores, with the opening of its first new concept store in this country. The 735 square foot store in the Westfield Garden State Plaza mall in Paramus, N.J. is decked out in Pandora’s new signature shade of pink, and includes features and services designed to give people reasons to come to the store.

Shoppers can get charms engraved, or pandora charms for mom their jewelry cleaned, on the spot. The store has a more open floor plan, with more of the charms, rings, bracelets out in the open, instead of behind glass, and available to be touched and tried on. Store traffic is the most important driver of sales growth for Pandora, according to Alexander Lacik, the new President and CEO of Pandora.

The current sales slump, Lacik said pandora jewelry box in the third-quarter earnings call Tuesday, can be attributed to “less people coming through the door,” a trend the brand relaunch is designed to reverse. Lacik was brought on in April to led a turnaround of the company, which is headquartered in Copenhagen, Denmark. The Paramus, N.J. store is the fifth new concept store the company has opened this year,

and the first to test the concept in pandora jewelry sale a large American mall. Pandora has opened two of the new stores in England, one in China, and one in Italy. The brand also has a temporary, smaller scale pop up installation in the Turnstyle market in Manhattan’s Columbus Circle. The new stores are part of a effort to polish up the perception of the Pandora brand, and make it more appealing to a new generation of shoppers.
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